So I point to a couple of different things when I differentiate our firm from other firms. The first thing I would differentiate is that our firm is really built for businesses, for business owners and for corporate officers, and the reason for that is is I'm a small business myself. I love being a small business and I love all the challenges and the excitement and the risk that comes with running your own business. When I set up my tax firm, I wanted to build a business that catered to the need of businesses and to help those businesses help their clients and be the best platform that they could be so I designed a firm around not only fixing people's tax problems but working with small businesses to make them the best versions of themselves that they can possibly become. A lot of that is accomplished through tax and the thing that we're doing but it's a gateway for something much much larger. Number two I would point to our experience in separating ourselves from other firms that are out there. We have a lot of experience particularly in dealing with
the state and that experience is really valuable because it's not just about understanding the law, it's really about understanding the way the law works and how it applies to businesses. A lot of the challenges that we have in dealing with our clients on tax issues is they want to do the right thing, they just don't know how. The problem that I encounter with the state is they can set the rules any way that they want to but there needs to be consistency and uniformity in how they enforce those rules and so because the state of California in particular doesn't do that, it's really hard for clients to try and do the right thing. So one of the biggest challenges that I have as a leader and as a counselor to my clients is helping them do the right thing in this county and the other thing that I would use to differentiate us is empathy because we're a small business. We deal with business clients, their problems, their challenges and their successes on a daily basis. We have a real empathy with our clients for the experiences that they go through. We're a small firm but we have a very dedicated client base who's been really terrific over the years and it's been one of the reasons for our success. The loyalty and the dedication that our clients have shown to us - those are the characteristics that I believe make our firm unique and if you'd like to get to know us more, we're more than happy to sit down with you for a consultation or you're more than welcome to read some of the things that we've written and things that we've put out there in an effort to help businesses be the best versions of themselves that they can be.